Trust building service model for digital business platforms

Radoslav Delina

In the field of digital business environment/ecosystem, the self-regulation feature plays crucial role in the context of trust. One of the main roles is building and enhancing efficient relationships between actors within the ecosystem. Problem of interaction between commercial subjects depends on trust level provided by digital business ecosystem. The paper presents trust building electronic service model as crucial factor for B2B e-cooperation and for market makers within digital business ecosystem.

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